What if you could overcome your biggest fear? Fast.

What if you knew a few simple strategies that would help you turn fear into courage?

What is The KNOW FEAR® Program?

The KNOW FEAR® Program is a proven system that can help you, your family, teams, and organization learn a simple mindset formula that changes how you relate to FEAR.

Based on 4 decades of research, with thousands of life-changing testimonials - this program will help anyone reframe fear so they can use it to power through life's obstacles.

If you didn’t fear fear' how would you feel?

If you didn’t 'fear fear'' what would you do?

Think about it for a moment. 

Every time you've hesitated in your life it's because of fear.

Which means...

The real danger is 'fear of fear'.

Fear creates doubt. 

Doubt creates hesitation.

Hesitation leads to procrastination. 

Psychological fear is the fixation of a negative idea that creates a mental fear loop.

Fixation is what creates anxiety and this is what produces the negative movie in our mind.

If we don’t have the self-awareness to catch this happening (in our mind) and the strategy to understand what is taking place, we will continue to fixate on the idea.

Imagine if you had the power to recognize your fear and change it right then and there. 

The operating system for my mindset and self-defense programs is based on the central nervous system. 

Managing fear is central to the self-defense system I spent 40+ years researching and developing. 

Coach Blauer

“Tony Blauer's research on fear management has proven more effective for some of my clients than any of the material I have learned in 20 years of practicing psychology.” - Dr. Jeff Deteso

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Managing Fear is the ULTIMATE Self Defense Learn How To Face Fear, Understand It, Control It & Overcome It... Forever


“My relationships with my loved ones have improved, I'm less anxious generally and more able to handle fear and stress when they come into my life, I feel more prepared for violent encounters and more confident in myself.”

- Brandon Smithers

“The information within the course helped propel me into placing at the high school State wrestling Tournament, and the opportunity to wrestle in college. Now I have a spot reserved to try out for Special Forces in the Army. From the wrestling mat to the battlefield, The KNOW FEAR course has been and will continue to be a tool for me to overcome fear and obstacles for the rest of my life. ”

- Cade Breuker

“I purchased and watched your KNOW FEAR last night and wanted to tell you amazing job. I took notes the entire time and will probably rewatch multiple times and review the notes I feel more confident today however I still want to develop more skill sets and I’m looking at joining your live gym. Thank you I look forward to learning more and hopefully hearing from you soon”

- Larry "Laz" West

“"PURE GOLD! From one of the most brilliant minds in the world of self-defense. Tony's material is absolutely phenomenal!"”

- Walt Lysak

Must Read Testimonial!

“When I try to track down the intuitive leaps of thought he had 10, 15 & 20 years ago I find scientists on the cutting edge 'proving' what he said. When I study his drills and training philosophy I find 'emotional learning' is now at the cutting edge of skills learning, and that only now, with the benefit of MRI, are people learning how to take advantage of it; struggling to get to a place you left many years ago.” - Jim Keenan, Police Inspector, Lincolnshire Police (Ret)


Coach Tony Blauer has been in the martial arts, self-defense, defensive tactics, and combatives industry for over four decades.

He founded Blauer Tactical Systems (BTS) in 1985 and it has grown into one of the world's leading consulting companies specializing in the research and development of performance psychology, personal safety, and close-quarter tactics & scenario-based training for law enforcement, military, and professional self-defense instructors.

His research on the neuroscience of fear and the startle-flinch led to the development of the SPEAR System® a modern personal defense system based on physiology, physics, and psychology. It has been used by defensive tactics and combative trainers all over the world for over 30 years.

He developed the world's first impact-reduction scenario-based training equipment, called High Gear® which revolutionized force-on-force training for police, SWAT, and military organizations.

After decades of interviewing victims of violent encounters and studying violence, he created the KNOW FEAR® program which focuses on managing fear through self-awareness, resiliency, and a 'movement' mindset. This program has also been integrated by psychologists helping Vets to deal with PTSD. 

His programs have influenced over three decades of trainers and coaches as well as most contemporary reality-based martial artists.

He resides in California with his wife, kids, and dogs but still travels extensively working with individuals, corporations, and government organizations around the world providing solutions for training, performance assessment, and credentialing.

Tony's companies are dedicated to enhancing the mental and physical safety of everyone they help train.



“The Man, The Myth, The Legend, Forever My Coach Tony Blauer, this man has taught me more about actual "Coaching" Human Beings then almost everybody else combined. Much of the success that I have had Coaching world-class fighters can often be directly attributed to my years of training under this man...”

Kirian Fitzgibbons, Head Coach CSA Gym

“I think that your contributions have taken the warrior community into an entirely new evolutionary step. We have learned more about the psychology and physiology of combat in the last 50 years than in the previous 3,000 years put together...Tony Blaver will be remembered as one of the great pioneers who propelled us forward to the next evolutionary step in warriorhood. And you can quote me on that!”

- Lt. Col. Dave Grossman, U.S. Army (Ret.) Director, Killology Research Group

“I guess the most important thing that I can say is that if I had to send a member of my family to learn personal protective skills, there would be no hesitation, it would be Tony Blauer."”

Ron Donvito USMC (Ret.), Founder LINE. SYSTEM

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